Live demo · Cloudflare edge · 0ms latency
The character
your players
actually want.
Sidekick is a whitelabel conversational character for iGaming operators. One script tag, one webhook, three days of dev — your players get a persona, mission engine, in-chat games and gamified rewards. The widget on the right is running right now against our live edge API.
3 DAYS
Operator integration
+30%
Retention lift target
€0
Infra cost / mo MVP
∞
Skins per operator
LIVE · INTERACT
↑ This is the actual widget your players see.
Click 🎯 Missions, 🎁 Rewards, or talk to the character.
Click 🎯 Missions, 🎁 Rewards, or talk to the character.
★ How it works
From zero to live engagement
in 3 steps.
No platform rebuild. No SDK to compile. Drop in a script tag, stream events, watch your players climb levels.
01
Drop the widget
One script tag.
Add
<script src="sidekick.js" data-key="pk_xxx"> to your site. The character widget appears bottom-right, branded with your palette.02
Stream events
Server-to-server.
POST every
bet_placed, deposit_made, session_start to /api/v1/events. The mission engine takes care of the rest. Segment, mParticle and CloudEvents formats supported natively.03
Reward your players
Webhooks back.
When a mission completes, Sidekick fires a
reward_redeemed webhook with Stripe-style HMAC signing to your wallet. Credit the player. Done.★ Why operators care
CAC is up.
Retention is down.
Acquisition costs €100-400 per player. Day-30 retention sits below 30%. Static gamification, push notifications and live chat haven't moved the needle in years. Sidekick adds the missing layer: a brand persona that actually talks to your players in-product.
★ The gap
Conversational characters are missing in iGaming.
Smartico does gamification ($500M+). Future Anthem does AI personalization (backend). Optimove does email/SMS. Nobody puts a character in your players' chat. We do.
★ Whitelabel
One product, every brand.
Casumo has "Cas". Bet365 gets "Den". Your brand gets its own persona — name, look, voice, missions, palette. All configured from the Sidekick dashboard.
★ Compliance-first
UKGC + Spelinspektionen ready.
Built-in responsible gambling guardrails. Soft thresholds, deposit warnings, RG redirects, AI character disclosure. Scripted character (no LLM, no PR risk). Audit-friendly.
Want to see it move?
Open the operator sandbox. Fire bets, deposits, slot plays. Watch the character react in real-time.
▸ Open Sandbox